reindexaAn indexing report should help decide what to do next week. A large export without context forces the client to reconstruct the story. A useful summary connects the analysed population, observed changes, coverage limits and proposed tasks.
State the scope first
Identify the project, property and authorized account. Explain which report supplied the URLs and when they entered the set. Show hostname, path or content filters alongside the population size.
Do not present exported examples as a complete website inventory. Search Console reports can expose limited sets; Google's indexing-report guidance explains how to read them. Scope needs to remain clear even if the client only reads the first page.
Separate results from coverage
Show how many URLs have recent inspections, how many remain pending and how many queries failed. Then describe the status distribution within the observed set and changes since the previous review.
When new URLs were imported between periods, separate them from the existing cohort. Otherwise, additional pending URLs can resemble deteriorating indexation when monitoring simply expanded.
An illustrative executive summary
“We monitor 1,000 URLs from the initial report. The current set shows 426 indexed, 389 still crawled but unindexed, 112 in other states and 73 awaiting inspection. The next investigation focuses on two templates and one group of overlapping articles.”
These are demonstration figures, not client results. The summary still needs dates, data age and changes between observations. It does not establish that all 426 indexed URLs entered the index during this reporting period.
Turn the CSV into a working handoff
Reindexa exports filtered results with report and inspection information. Before sharing, review the property, filters, columns and dates. Add an owner, hypothesis, action and next-review date in your working spreadsheet.
- Technical team: template issues, access problems or conflicting signals.
- Editorial team: overlapping, incomplete or outdated content.
- Measurement owner: traffic discrepancies requiring validation.
- SEO owner: prioritization and subsequent observation reviews.
Keep clients separate
Reindexa supports different Google accounts and projects, keeping reports and history per project. Verify the assigned account before importing or exporting. Sharing a tool does not mean combining client data.
Finish with specific decisions and clear limits. If traffic is included, use a consistent organic definition. If percentages are included, explain their denominator and coverage. The report should make the next action easier without overstating what the observations prove.